Ok, so after just a few hours sleep, it was time to get back out there. This is how it goes during SXSW – no sleep, steady diet of booze and BBQ, few showers, lots of walking and impulsive behavior.
First thing on the agenda was taking Matt to work but he had some errands he needed me to take him on first, so I thought we would grab lunch as well. Matt is all about the Thai food and I wanted to show some gratitude for his hospitality.
Over lunch he completely fucked my head up by dropping some personal bombs on me that were nuclear. I left there stunned after dropping him off and headed on take on the day –
Day 2 – March 15th
So after a few meetings and other loose ends I went over to the site where they were holding this year’s MTVu Woodie Awards –
I went last year, and it was a total red-carpet, star-studded affair with big names like the Foo Fighters etc. This year was going to be a little different as it was going to be outdoors and preceded by a little mini-festival called the Woodie Fest that was open to the public.
Not as elite and guarded as last year seemed more like the Grammys, so I was happy that it was going to be a more relaxed fair.
I get over there first for Woodie Fest to see ASAP Rocky –
It really seems like hip-hop mixtapes are the new indie-rock – Because the only press that picks up on them are the blogosphere and its readership is made up of usually white, 30-something nerdy obsessives – and at the Hip-Hop shows I saw this week that’s what made up mostly its entire audience – those people think that being in on something first is currency and since street lingo seems to change weekly, being on the ground floor of breaking hip-hop artists is tailor-made for this demographic. ASAP Rocky is perfect example of this, and to a lesser extent the act that followed – Machine Gun Kelly
Not bad but def more hype than skill –
The entire environment surrounding this event is drenched in douchebaggery – Their are amazing hot girls every where I look, but its those really hot girls that seem to date the worst dudes, with shitty tattoos – The obnoxious hipster set in colorful clothing, the fratty drunken shirtless dudes and their female counterparts, and I – the lone wolf walking alone amongst them in an hopelessly corporate parade of absurd proportions.
Who am I to complain? They really knew how to pander to this crowd – My wristband came with attached drink tickets – far too many for one person, and for THIS one person – Their were endless “lounges” hosted by a global entity –
For example, one could stroll along and visit the Reeses Lounge and help themselves to an endless supply of chocolate –
Go next door for the free BBQ and booze, and then walk down to the Good Humor booth for free dessert –
All of this and now the awards show is beginning that is hosted by one of those Jersey Shore dudes –
Again, who am I to complain? The girls are hot and everything in site is free, but their is a looming feeling that I completely do not belong here.
After some dubious awards are given to people that I have never heard of or have no interest in, my mood does turn cheery (free beer & BBQ does that to a man) with the anticipation of seeing Santigold –
She only did two numbers, but I think she is fantastic and I’m really looking forward to her show at the Spin Party tomorrow.
The actor/comedian dude Donald Glover from that show Community has a band called Childish Gambino that I saw at Fun Fun Fun Fest the last time I was in Austin last Fall, that were actually really good and they were supposed to perform next but apparently Glover fractured his foot and they had to cancel.
Instead we got another white-mediocre-over-hyped rapper,Mac Miller, who also won a bunch of these silly awards (if only contrivity and manufactured good were rewarded….wait…they are!)
Last but not least was probably the most unnecessary – They saved the biggest clown shoe for last, and is their really anybody with a more punchable face than Steve Aoki? – The lameness of his grand entrance of streaming above the crowd in an inflatable raft was completely lost on everyone here – He might as well of just had his limo parked onstage –
And for the next 20 mins or so he did his Aoki thing with huge gestures and insufferable mixes while Lil Jon and some dude in a colorful jacket he will one day regret wearing on television, pandered to the crowd as if they were selling hot dogs at a ball game.
I at least found some like-minded people as we had a mini-pot going guessing the amount Mr. Aoki was paid for 20 mins of his services for this thing – We dropped it as it was too depressing to think about.
Suddenly, a giant cake is produced for reasons that are unclear, I don’t know if or whose birthday it was or the occasion, but it did also produce perhaps one of the most irritating photos I’ve ever seen that makes my case solid –
However, I am so super happy to report that seconds after this little look at what a walking party I am pose – fortune smiled down on us all as Aoki lost his footing and fell off the stage with cake in tow, head-first as he actually pie-to-the-face himself. He was not injured so I can make fun of him. A fitting end to a super cheesy event.
So now I head from there over to this little joint called Haven, to see the mighty Tenacious D – Oddly enough, the only other time I have ever seen them live (and had not a clue who they were at the time like most people) was also here at SXSW, 12 freaking years ago.
I remember we went to see the Delta 72 and Modest Mouse, and after the Mouse had played, suddenly these two fat dudes come out and all 5k people at Austin Music Hall started freaking out and knew who these guys were (except us) – This was a bit before Jack Black’s film career took off.
I’m sorry to say that I missed openers Riverboat Gamblers – One of the best live bands you will ever see – Their singer Mike is an old friend and we used to work at the same record store several lifetimes ago.
But out comes the D and the place explodes –
Now, as funny and entertaining I find Jack Black and I do find some of their songs fun, I don’t count myself as a member of the tribe. That over-the-top sorta comedy has never done it for me – I have never found Jim Carrey or Will Ferrel funny in the least, though I’m sure they are both really funny men. They do it in a way that can entertain me for a bit, but its like being at a GWAR show, I can get excited, but after having blood squirted on me the 4th time, I’m usually over it.
I was scheduled to meet up with some suits after this for some drinks and where we were meeting caused me to pass by the Girl Talk party. I honestly also don’t give a fuck about Girl Talk or his annoying fanbase, but that motherfucker does throw one hell of a party, and I figured at SXSW it would probably be worth checking out. I also know that every person under 25 in a 10 mile radius would be trying to get in, and when I walked by the line, that was certainly confirmed.
I meet with the corporate folks and as we are about to wrap, I mentioned something about the ridiculous line at Girl Talk, (not realizing that I was talking to the sponsors of the event) cause they mentioned they were heading over there. That’s when they told me they were sponsors and asked me if I wanted to join them. Ok sure –
This is the essence of this conference – one minute I’m having drinks discussing sponsorship opportunities, the next I’m in a hollowed out Spaghetti Warehouse watching an unfathomably popular mash-up DJ, turning the place out like its Mardi Gras/NYE/4th of July combined, with free booze, covered in confetti, with the room all losing their shit.
Stay tuned for Day 3!!
Photos –
Roy Turner
Zachary Strain
Nate “Igor” Smith
Adam Sweeney
Karla Esquivel
John Davisson
